|
|
Web Word Wizardry - A Net-Savvy Writing Guide
|
List Price: $11.95Amazon.com's Price: $10.16 You Save: $1.79 (15%)Prices subject to change.
Availability: Usually ships in 24 hours
This item ships for FREE with Super Saver Shipping.
Binding: Paperback
Dewey Decimal Number: 808.066004
EAN: 9781580082235
ISBN: 1580082238
Label: Ten Speed Press
Manufacturer: Ten Speed Press
Number Of Items: 1
Number Of Pages: 144
Publication Date: December 15, 2001
Publisher: Ten Speed Press
Sales Rank: 60528
Studio: Ten Speed Press
Related Items:
Editorial Review:
Product Description:
At last, a comprehensive book on writing for the Web and intranet. With both authority and enthusiasm, web-wordsmith Rachel McAlpine illuminates the twilight zone between web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible--all the necessary ingredients for a heavily trafficked, highly profitable web site.
*Everything's here, from keywords to titles, ezines to alt-text, global English to optimizing web sites for search engines.
*Screenshots and checklists throughout make it easy for web designers,
*No web design experience necessary. More traffic, more responses, more profit--it's all done with words!
So say farewell to the days of just typing in any old words on the Web. The Web is all about putting the right words into the right places. It's all about combining the power of the Internet with the power of language. It's all about web word wizardry.
Amazon.com Review:
"Good Web writing needs to be like soda pop or champagne," says Rachel McAlpine in Web Word Wizardry: "crystal clear and fizzy." But engaging prose isn't enough. Web writing needs to be straightforward ("the enigmatic, provocative, cryptic, poetic, ironic, or witty heading is wasted on the Web," she confides) but not bland. To instill trust in the reader, it must be both personal and professional. McAlpine, a trainer and consultant in online content, addresses everything here from alt-text and source code to doorway pages and link popularity. She discusses the differences between writing for the Web and writing for intranets (private Internet systems used by large organizations). She warns against long domain names, italics, and flags as language indicators. And she devotes a considerable amount of space to the fine art of customizing pages of your Web site for specific search engines. After all, who cares how brilliant your site is, if no one can find it? --Jane Steinberg
Average Rating: 
Rating: -
When looking for something to help with writing articles for the web, I came across Web Word Wizardry here at Amazon. Behind every great website of any type needs content or there is no traffic. Web Word Wizardry is a older book from 2001 but the information was helpful in its ideas of how to do it. If you don't know how to correctly write ezines, articles or blogs this book would be for you. This book was written before blogs became big news but the ideas will work for them as well.
Its more ... Read More
Rating:  -
A previous reviewer stated that this is not a book on writing content for the web. I strongly disagree. Proving that presentation is only half the battle to good web design, this book is a thorough analysis of good web content. Even if you are having someone else do your web pages for you, I would highly recommend reading this book.
Rating:  -
This book really is not a web savvy guide to writing web content. Do no believe the title.
Rating: -
I purchased this book with the intention of improving my ability to write for the internet. I was disapointed to discover there was very little coverage of writing copy for the web. Much of the book covered outdated search engine optimization techniques. Avoid this book if you want to learn how to write online copy.
Rating: -
This book helped shape my view of how to write online, and it's done wonders for the web site I manage. The site has boasted about a 50% increase in customers, and I feel a large part of that can be traced back to principles learned in this book.
Of special importance is the weight McAlpine places on being International-sensitive, because though it goes without saying, the Web is accessible to the entire world economy. And there are people who speak English in nearly every country in that ... Read More
Browse for similar items by category:
|
Choose from over 600,000 books on all topics including Art,
Audiobooks, Biographies, Business, Children's, Computer, Cooking, Entertainment,
Family, Fiction, History, Home, Garden, Horror, Suspense, Mystery, Nonfiction,
Reference, Religion, Romance, Sci-Fi, Science, Self-Help, Health, Sports,
Travel, Young Adult and more.
Also browse through magazines, toys, music, music downloads,
dvd's, games, sports, bags and so much more in every category. Also check out
software, electronics, computers, networking products, digital cameras, cell
phones and accessories.
Home Page
More
Buy.com info
Web Word Wizardry - A Net-Savvy Writing Guide Information
|
|
