Ego Identity Standards Manual

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Graffiti writers and corporations share a common goal: to attract the public's attention using a standardized visual identity as often and consistently as possible. Their common objective is to build a brand. Identity Standards Manual is a concept-driven book-that playfully parodies contemporary logo and branding programs. EGO uses photographs of graffiti tags as a point of departure for developing identities for fictitious companies, and then explores corporate applications for these new marks. Furthermore, EGO flips existing corporate logos into experimental tags which are then inserted into the urban environment. Identity Standards Manual is for those interested in the connection between street graffiti and corporate logos..

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