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When Retail Customers Count
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List Price: $39.95Amazon.com's Price: $30.00 You Save: $9.95 (25%)Prices subject to change.
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Binding: Hardcover
Dewey Decimal Number: 658.8342
EAN: 9781420824766
ISBN: 1420824767
Label: AuthorHouse
Manufacturer: AuthorHouse
Number Of Items: 1
Number Of Pages: 308
Publication Date: February 01, 2005
Publisher: AuthorHouse
Sales Rank: 499979
Studio: AuthorHouse
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Editorial Review:
Product Description: Retail is big, it's important and retailers have challenges. Retailers don't want (or need) advice that is generalized beyond practical use. Retailers need ideas and strategies that are actionable. When Retail Customers Count provides just that. When Retail Customers Count is a book about how understanding the volume and timing of prospect traffic in a store can help retailers answer some of the most fundamental questions about their business including: ? Does your advertising work? ? Are you making the most out of your sales opportunity? ? Is your staff scheduling optimal? ? Which is your best performing location? ? What is your sales conversion rate? ? Are your store hours right? Every retailer wants to know the answers to these questions, but the vast majority doesn't have a clue how to find the answers. When Retail Customers Count uses real world examples to show retailers exactly how they can answer these questions and more with traffic analysis. When Retail Customers Count is informative, comprehensive, actionable and extremely readable. A book on retail traffic analysis and how it can be used by retailers has never been done - indeed very few people would even be qualified to write it. We are.
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An insightful look at how traffic analysis can be used to help almost any type of business to be more responsive to client's needs. This comprehensive yet easy to follow book takes a step-by-step approach for tracking customer flow.
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