Conducting Research Surveys Via E-mail and the Web

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All ProductsApparelBabyBeautyBooksClassical MusicDVDDigital MusicElectronicsGourmet FoodHealth & Personal CareJewelryKitchen & HousewaresMagazinesMiscellaneousMusicMusic TracksMusical InstrumentsOffice ProductsOutdoor LivingPC HardwarePet SuppliesPhotoRestaurantsSoftwareSporting GoodsTools & HardwareToysVHSVideo (DVD & VHS)Video GamesWirelessWireless Accessories    by: Matthias Schonlau See Larger Image List Price: $22.00 Amazon.com's Price: $19.80 You Save: $2.20 (10%) Prices subject to change. Used Price: $18.22 Third Party New Price: $19.80 Availability: Usually ships in 24 hours This item ships for FREE with Super Saver Shipping. Binding: Paperback Dewey Decimal Number: 001.433 EAN: 9780833031105 ISBN: 0833031104 Label: RAND Corporation Manufacturer: RAND Corporation Number Of Items: 1 Number Of Pages: 112 Publication Date: April 25, 2002 Publisher: RAND Corporation Sales Rank: 114281 Studio: RAND Corporation Related Items: Internet Data Collection (Quantitative Applications in the Social Sciences) Mail and Internet Surveys: The Tailored Design Method 2007 Update with New Internet, Visual, and Mixed-Mode Guide Conducting Online Surveys Designing and Conducting Survey Research: A Comprehensive Guide (Jossey Bass Public Administration Series) Improving Survey Questions: Design and Evaluation (Applied Social Research Methods) see more Editorial Review: Product Description: Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively. Download Description: Internet-based surveys, although still in their infancy, are becomingincreasingly popular because they are believed to be faster, better,cheaper, and easier to conduct than surveys using more-traditional telephoneor mail methods. Based on evidence in the literature and real-life casestudies, this book examines the validity of those claims. The authorsdiscuss the advantages and disadvantages of using e-mail and the Web toconduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.Among other findings, the authors determined that Internet surveys may bepreferable to mail or telephone surveys when a list of e-mail addresses forthe target population is available, thus eliminating the need for mail orphone invitations to potential respondents. Internet surveys also arewell-suited for larger survey efforts and for some target populations thatare difficult to reach by traditional survey methods. Web surveys areconducted more quickly than mail or phone surveys when respondents arecontacted initially by e-mail, as is often the case when a representativepanel of respondents has been assembled in advance. And, although surveysincur virtually no coding or data-entry costs because the data are capturedelectronically, the labor costs for design and programming can be high. Customer Reviews Average Rating: Rating: - Take advantage of the Internet and preserve data integrity The collaborative effort of computer communications experts Matthias Schonlau, Ronald D. Fricker, Jr. and Marc N. Elliott, Conducting Research Surveys Via E-mail And The Web is a practical and accessible guide to applying the pervasiveness of the internet to the gathering of survey data in a much faster and significantly less expensive manner than traditional means of phone or mail communications. Yet online surveys have their own pitfalls that can adversely skew data results. Individual chapters ... Read More Browse for similar items by category: Social Sciences - Nonfiction - Subjects - Books - Research Sociology Abuse Adults Aging

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